Websites
Focused, conversion-minded WordPress experiences built with Divi and modern visual tools.
Independent creative studioClarkston, Michigan
I turn ideas into
designed systems.
Strategy, websites, brands, and practical AI systems for people building something real.
↓What I do
I bring clarity to complicated ideas. That means finding the right story, building the right structure, and designing an experience that makes the next step obvious.
Brand systems
Identity, voice, and visual direction that give good ideas a recognizable shape.
Business systems
Practical workflows, documentation, and AI-assisted operations designed around how you actually work.
Selected work
Proven in the real world.
Government / Portfolio
Kentucky County Clerk Network
Designed every County Clerk website in Software Management’s portfolio and managed the content across the network.
Technology / WebArchived project
VVTILITY
Vtility
A digital presence designed for an infrastructure technology company, preserved here as an archived client project.
Industrial / Web
SURFACEFLOW
Surface Flow Technologies
Complex industrial expertise translated into a confident, understandable experience.
60+County Clerk websites designed and content-managed across Kentucky while at Software Management, LLC.
Built inside ERD
The studio is also the lab.
My own ventures are where brand, technology, and operating systems get tested under real conditions.
01In developmentLive / Managed
Mirrorvational
A self-reflection apparel and content brand built around one practice: Reflect. Rise. Repeat.
02Building in public
BABos
Build-A-Business-OS: an evolving system for running lean businesses with clear processes and capable AI support.
03Now booking
04ERD Web Studio
Focused websites and digital foundations for small businesses that need clarity more than complexity.
Insanatee
An independently owned graphic T-shirt storefront operated and managed through ERD.
05In development
Viva La Dog
An ERD-owned WordPress property currently in early development.
About Erik
Designer’s eye.
Operator’s mindset.
I’m Erik Randall, a designer, front-end builder, and systems thinker who has spent years translating real business needs into useful digital experiences—including a statewide portfolio of Kentucky County Clerk websites.
My background crosses web development, marketing, sales, and customer experience. That range matters: I don’t see a website as decoration. I see it as one working part of the business behind it.
2019—2022
Software Management, LLC
Front-end Developer / County Website Designer
2018—2019
Shortcuts Software
Marketing Director / BDR
2015—2018
Humana, contract
Front-end Developer
Have a project in mind?